Are you one of those that fail to follow up with your prospects and clients because you either don’t have the time or you feel like your “bugging” the person?
Do you know how much business you’re losing out on?
I am speaking from experience when I say I hated to follow up with my prospects and new contacts. Now I know as a small business owner that if I want to grow my business then this had to change.
So I took a marketing / networking class and read many books on the subject. From my research here is what I found out:
· It usually takes a minimum of 7 contacts with a prospect to turn that prospect into a customer.
When I am following up with my target market I just tell myself that they have to market themselves and their business as well. It just doesn’t fall into their lap either. So this is how I get over the limiting belief that “I’m bugging” the person.
I then came up with a 7-Step Marketing Plan to use in marketing Let’s Coordinate, LLC:
1. Send a follow-up email within 24-48 hours.
2. Send a handwritten Thank You note to the people you think you made a good connection with.
3. Send them a free report
4. Send a postcard to present your business with a call to action.
5. Send a card for the holidays, etc.
6. Send them your newsletter
7. Make a phone call
Here are a couple of books that I recommend to help in your follow-up process:
· Get Clients Now
by C.J. Hayden
· Power of Networking Secrets
by Biba F. Pedron
All the best,
Julie
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